Video is essential to your online marketing campaign

Video is essential to your online marketing campaign

Video has never been more critical to your brand than right now. If your website and brand isn’t distributing video online, it’s already behind. The majority of the population demand video content and trust it more than the written word. Brands that use video to...
What is Social Media Marketing (SMM)?

What is Social Media Marketing (SMM)?

Whether you are a company that offers products or services to the general public or a niche company that only works with other businesses, Social Media Marketing (SMM) offers a direct connection to your audience. Social Media Marketing is a way for you to actively...
What is PPC (Pay-per-Click)?

What is PPC (Pay-per-Click)?

Pay-Per-Click (PPC) refers to the process of paying for advertising only when a potential customer clicks a link on your ad to go to your website or call your phone number. PPC also refers to a new concept in marketing: what if you had greater control and insight into...
What is SEO (Search Engine Optimization)?

What is SEO (Search Engine Optimization)?

Search Engine Optimization (SEO) is phrase used a lot in internet marketing and, while internet marketers try to make it seem more mystical than it is, it can be fairly easy to understand. It’s crucial that you take a second add this working definition of SEO to your...
SEO vs. PPC

SEO vs. PPC

Internet Marketing Google controls a whopping 40% of the internet advertising market[1]. The total global market for internet advertising in 2014 was $135.42 billion and is expected to be around $239.87 billiion by 2019[2]. Why have companies shifted so much of the...