Pay-Per-Click (PPC) refers to the process of paying for advertising only when a potential customer clicks a link on your ad to go to your website or call your phone number. PPC also refers to a new concept in marketing: what if you had greater control and insight into where your money is going in advertising?
With the advanced tools available in PPC advertising you can track which ad campaigns are successful and which are not. You can track what geographical areas are growing and which ones need growth. You can choose either to maximize growth in growing areas or help areas that are not growing to your satisfaction.
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