INTERNET STRATEGY AND MANAGEMENT

Internet Strategy

We accurately translate your business goals into a managed and directed online strategy for success. We have been doing this since the ’90’s and you can be among our million-dollar success stories. By leveraging our expertise, you can confidently and strategically align your resources with key objectives to increase your chances of online success.

Leverage our expertise to confidently and strategically align your resources with key objectives so you too can join our club of success stories. Our highly experienced team of professionals can accurately translate your business goals into a managed and directed online strategy for success.

Complete Webmaster Services

Reap all the benefits of a senior level programmer, designer, writer, project manager and marketer without the giant hit to your payroll. Our complete, cohesive, in-house team will competently manage your web efforts while you work on your core business. From domain name to security reviews and user interface design to conversion optimization, this all-star team delivers. Whether your website gets 1,000 visits per month or 1,000 per hour – we can provide the appropriate services to help you achieve your objectives online.

Executive Guidance

Utilize a third-party to handle, processes and store sensitive information to avoid exposure to certain types of cyber liability. Sit down with our team to find solutions for your problems that need fixing and eliminate the problems that are unnecessary.

ONLINE PROMOTION AND VISIBILITY SOLUTIONS

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Search Engine Optimization (SEO)

Every business wants to be at the top of Google. With a seemingly endless stream of users/visitors, this venue has proven itself time and time again as the dominant force online. Don’t trust the hucksters selling too-good-to-be-true SEO schemes. Today’s SEO is about producing high quality, relevant content that offers value to your audience. Since 2002 we have been helping reputable companies achieve earned rankings with tried and true SEO solutions.

Pay Per Click Advertising

The most popular form of internet advertising is Pay Per Click (PPC). PPC advertisements are brief text ads shown when the “keyword” the advertiser bids on is typed by the target into the search box or is relevant to the page content.

As Northern California’s first fully certified Google Partner, we have earned the trust and stamp of approval from the industry’s biggest player. Maximize the ROI on your next PPC campaign with our services.

Email Marketing

The difference between SPAM and quality email marketing is vast. You spend years and immeasureable time building your list of satisfied customers. Make sure they continue to get what they need with targeted, relevant, useful communications. Send your customers a message that either solves their problem, address their needs or truly informs them. Our experienced team can help craft a beautiful, functional, targeted and useful communication you’ll be proud to distribute.

ONLINE MONETIZATION

Conversion Optimization

Your website has a very specific objective that supports the viability of your business. Otherwise, why have one? We can help you direct website visitors towards a specific goal by measuring touchpoints along their visit and improving conversion based on the findings. The process of conversion optimization is based largely on A/B testing, metrics, reporting and a commitment to improvement.

A/B Testing

Guesswork and instinct have little to do with statistics and indicators. Do customers want to buy the blue jeans or the black jeans? With an A/B test you show half the audience one thing and half the other, then tally the sales outcome to know exactly which they prefer. You might even gain valuable insight like: sales are the same in both tests; customers purchased whichever pair of jeans seen first, gray or blue.

eCommerce

Sell your products online with ease. Our team has built a strong relationship with Nexternal, our preferred eCommerce platform partner. Our engineering team has built a custom WordPress plugin for Nexternal that integrates user-friendly shopping cart functionality to eCommerce sites built on the WordPress CMS.

We know the ABC’s of eCommerce: Acquisition – how did they get there?; Behavior – what did they do?; Conversion – did they actually buy anything? The ABC’s can be tweaked to control the revenue and profitability of your online business. We are experts at knowing which changes should be made to reach a desired outcome by measuring progress and continuously improving your online store.

DESIGN

Website Design

Effective website design is all about the planning, architecture and engineering. The function, aesthetic style and visual impact compose the design. Without a solid foundation, even the most stunning imagery is merely a cover-up. The product of our methodology will thoughtfully reflect your business strategy. Edit your own website when our work is complete.

User Experience Design

A popular website can be as revered as the shopkeeper at the corner store. Understanding your customer’s needs and helping them with what they need is essential. At the corner store we call this “customer service.” Online it’s called “user experience.” Either way, if you do it well, happy loyal customers follow. Careful planning, measurement and improvements must always be made if you want to succeed, and the dividends pay off nicely.

Collateral Design

Your brand needs to be reinforced regularly and consistently to develop a following. Online and offline, your marketing collateral design should accurately reflect brand strategy and be clearly identifiable to your customers. We can help with printed materials, promotional items, product labels and much more.

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Goal Setting

Goals should be simple to understand, measurable and achievable on a realistic timeline. This keeps your team focused on an objective, inspired by a vision, motivated by progress and rewarded by success. Let us help you determine SMART goals to reflect and extend your business strategy online.

Report Progress

Data is the defender of your online business. Already Set Up provides reports with actionable information. Our reports represent years of refinement and they deliver measurements on key decision making metrics. Sound like something your business could use? Learn how monthly ROI reporting can help your business make informed decisions with confidence vs. speculation.

Improve

Practice makes perfect. To succeed online you need a strategy with goals, apply metrics, report on progress and commit to improve. Use our report feedback to make deliberate changes that improve your performance month after month and quarter after quarter.

MEDIA RELATIONS

Communications

The most cohesive marketing strategy includes a unified media relations strategy that puts your brand, message and products into the hands of the right contacts. When editors, journalists and bloggers become familiar with your brand, trust its message and value your product or service they become motivated to share information with their followers. Speak with our in-house media relations specialist to help build your brand with a multi-channel communications strategy to directly support your marketing objectives.

Additional Services

App Building

Custom web and mobile applications are a specialty of our programming team. If you have an idea or a need to build a web or mobile app, let’s talk about how we can bring that vision to life.

Phone Call Tracking

Call tracking a definitive way to track inbound phone calls associated with PPC advertising campaigns and website performance. The analytics of phone call tracking is an invaluable asset to your overall online marketing performance and can easily be modified to enhance the success of interent marketing strategy.

WordPress Theme Design

Our agency has significant and successful experience with the WordPress CMS platform. We’ve performed over 100 installs of WordPress that we currently maintain. Our extensive WordPress design experience has utilized over 100 custom WP themes and numerous custom plugins. Many of these designs have been implemented for eCommerce clients that rely on the speed, up-time and security. We’re huge fans of WordPress because of its user-friendly platform that allows for easy content editing and integrations, which imposes very few technical requirements of you, as the end user.

Heat Mapping

Would knowing more data about your customers and where they’re coming from help your bottom line? Our specialized color-enhanced heat mapping methods help you to comprehend complex layers of data to better target online customers and gain a laser focus on your objectives.
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Content Writing

Professional content writingand composition is a critical element of your website, internet strategy and SEO. Well-written, strategically displayed content effectively conveys your intentions in a concise, easy-to-digest format. Quality written content is not a luxury it’s a necessity to providing value to humans andsearch engines. Our in-house writer is the solution to your content dilemma.
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Chat Integration

Enabling real-time customer service communications is essential to your business with high volume customer relations inquiries. Customers like the convenience and privacy of online chat, particularly when they need to ask questions that need expedited answers.
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High-Speed Website Hosting

Complete website design and webmaster services include high-speed website hosting on our private, secure WP Engine servers as part of our package. Our service includes continuous security updates and platform updates as needed. WP Engine will also provide any necessary emergency response (24×7/365) for unforeseen viruses, server/site trauma, etc. It includes backups daily, a separate development space and proactive human security monitoring. Traffic limitations apply but typically aren’t relevant.

Media Creation and Distribution Services

Having a variety of content to display on your website or for use in digital marketing that conveys your message is ideal. Utilizing the best service to distribute your marketing message is even better. We work with select partners to produce video and graphic art content and utilize top-rated email marketing services to reach your customers.

Read about our Custom Website Methodology to learn more about our internal process and how we manage projects.

If you would like to learn more, give us call for an initial consultation to discuss your needs, goals and basic scope of your project.

(800) 900-8536