INTERNET STRATEGY AND MANAGEMENT
We accurately translate your business goals into a managed and directed online strategy for success. We have been doing this since the ’90’s and you can be among our million-dollar success stories. By leveraging our expertise, you can confidently and strategically align your resources with key objectives to increase your chances of online success.
Leverage our expertise to confidently and strategically align your resources with key objectives so you too can join our club of success stories. Our highly experienced team of professionals can accurately translate your business goals into a managed and directed online strategy for success.
Complete Webmaster ServicesReap all the benefits of a senior level programmer, designer, writer, project manager and marketer without the giant hit to your payroll. Our complete, cohesive, in-house team will competently manage your web efforts while you work on your core business. From domain name to security reviews and user interface design to conversion optimization, this all-star team delivers. Whether your website gets 1,000 visits per month or 1,000 per hour – we can provide the appropriate services to help you achieve your objectives online.
Executive GuidanceUtilize a third-party to handle, processes and store sensitive information to avoid exposure to certain types of cyber liability. Sit down with our team to find solutions for your problems that need fixing and eliminate the problems that are unnecessary.
ONLINE PROMOTION AND VISIBILITY SOLUTIONS
Search Engine Optimization (SEO)Every business wants to be at the top of Google. With a seemingly endless stream of users/visitors, this venue has proven itself time and time again as the dominant force online. Don’t trust the hucksters selling too-good-to-be-true SEO schemes. Today’s SEO is about producing high quality, relevant content that offers value to your audience. Since 2002 we have been helping reputable companies achieve earned rankings with tried and true SEO solutions.
Pay Per Click Advertising
The most popular form of internet advertising is Pay Per Click (PPC). PPC advertisements are brief text ads shown when the “keyword” the advertiser bids on is typed by the target into the search box or is relevant to the page content.
As Northern California’s first fully certified Google Partner, we have earned the trust and stamp of approval from the industry’s biggest player. Maximize the ROI on your next PPC campaign with our services.
Email MarketingThe difference between SPAM and quality email marketing is vast. You spend years and immeasureable time building your list of satisfied customers. Make sure they continue to get what they need with targeted, relevant, useful communications. Send your customers a message that either solves their problem, address their needs or truly informs them. Our experienced team can help craft a beautiful, functional, targeted and useful communication you’ll be proud to distribute.
Conversion OptimizationYour website has a very specific objective that supports the viability of your business. Otherwise, why have one? We can help you direct website visitors towards a specific goal by measuring touchpoints along their visit and improving conversion based on the findings. The process of conversion optimization is based largely on A/B testing, metrics, reporting and a commitment to improvement.
A/B TestingGuesswork and instinct have little to do with statistics and indicators. Do customers want to buy the blue jeans or the black jeans? With an A/B test you show half the audience one thing and half the other, then tally the sales outcome to know exactly which they prefer. You might even gain valuable insight like: sales are the same in both tests; customers purchased whichever pair of jeans seen first, gray or blue.
Sell your products online with ease. Our team has built a strong relationship with Nexternal, our preferred eCommerce platform partner. Our engineering team has built a custom WordPress plugin for Nexternal that integrates user-friendly shopping cart functionality to eCommerce sites built on the WordPress CMS.
We know the ABC’s of eCommerce: Acquisition – how did they get there?; Behavior – what did they do?; Conversion – did they actually buy anything? The ABC’s can be tweaked to control the revenue and profitability of your online business. We are experts at knowing which changes should be made to reach a desired outcome by measuring progress and continuously improving your online store.