by Greg Horton | Aug 26, 2013
There is one great reason that you cannot ignore Social Media Marketing or blogging: Search Engine Optimization (SEO). When a search engine views your website it catalogs every word and title to try and make sense of who you are and what you do. If your website hosts...
by Greg Horton | Aug 19, 2013
There is a temptation to present ourselves as corporate entities. The web presents a huge amount of competition for local businesses. We feel the pressure of corporations and franchises that pop up next to us in our client’s search results. So it’s no wonder that we...
by Greg Horton | Aug 5, 2013
The most popular form of paid internet advertising is Pay Per Click (PPC), pictured in the image. PPC advertisements are brief text ads shown when the “keyword” the advertiser bids on is typed into the search box. You set a bid price and then only pay it when somebody...
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