by Greg Horton | Sep 10, 2013
Whether you are a company that offers products or services to the general public or a niche company that only works with other businesses, Social Media Marketing (SMM) offers a direct connection to your audience. Social Media Marketing is a way for you to actively...
by Greg Horton | Sep 10, 2013
Pay-Per-Click (PPC) refers to the process of paying for advertising only when a potential customer clicks a link on your ad to go to your website or call your phone number. PPC also refers to a new concept in marketing: what if you had greater control and insight into...
by Greg Horton | Sep 10, 2013
Search Engine Optimization (SEO) is phrase used a lot in internet marketing and, while internet marketers try to make it seem more mystical than it is, it can be fairly easy to understand. It’s crucial that you take a second add this working definition of SEO to your...
by Greg Horton | Aug 26, 2013
There is one great reason that you cannot ignore Social Media Marketing or blogging: Search Engine Optimization (SEO). When a search engine views your website it catalogs every word and title to try and make sense of who you are and what you do. If your website hosts...
by Greg Horton | Aug 19, 2013
There is a temptation to present ourselves as corporate entities. The web presents a huge amount of competition for local businesses. We feel the pressure of corporations and franchises that pop up next to us in our client’s search results. So it’s no wonder that we...
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