This new design is a simple to use WordPress installation.  It allows Jessica Friedman to easily update her contact and publish new articles.  She can even post pictures of clients.

The homepage was going to be a grid of images.  But to keep it interesting for the eyes, we broke up the columns by using images of 3 different sizes. This kept the design from looking like a boring and it allowed for certain images to have more weight.  To further break up the grid, each of the product tiles uses a different font face, weight, color and size. Some images have borders and some do not. It really keeps the eye in motion, allowing the user to scan rapidly for what they want. When a product is found a simple mouse-over produces an opaque overlay deemphasizing the image and revealing a few words about the product.

Image how interesting design affects the bounce rate. Go a step further and imagine what is does for the click-thru rate! 

To keep all products within range of a single click we included a persistent (fixed) header with deep navigation into the product catalog.  And finally, the whole website was custom built on WordPress, allowing Adonis to modify his site without a degree in HTML, CSS, jQuery and PHP. We LOVE this site for its creativity and fantastic functionality.  All clients should be this fun to work with – and all projects should be this rewarding to complete.

“It was a pleasure setting up the landing page to my website with Already Set Up.  Word Press is one of the best and easiest website solutions on the Internet today.  The high quality of the landing page was instantly recognized by my customers and associates. One of the best features is the ability to make many modifications on your own, instantly and without programming cost or programming experience.  Adding pages and changing text is very simple.  I love my new landing page and I am happy I chose Already Set Up.”

If you find yourself in need of any ski resort memorabilia including key chains, magnets, flasks, plush dolls or any other ski resort themed products, visit Adonis’ store at http://www.skiresortgifts.com.

To find out more about how our website designers and WordPress coders can help you deliver a compelling user experience, contact us today.

The most successful practices deliver superb, natural results.  Their clients are happy because the quality of work is excellent and the prices are fair. As a cosmetic surgeon you deserve the same treatment with Internet marketing. Your website should be beautiful, reflecting your work and it should be a good value, bringing in new customers.

A New You

Gone are the old Yellow Page days. Why waste a $1,000 per month or more on an outdated book that doesn’t work. Give your practice a fresh new look and let us help you make it show up on Google, Yahoo, Bing and more. In the same way that your clients represent your work, your website represents your practice.  Go ahead, make it look beautiful and put it out there for everybody to see.

Make Sense of the Dollars

Everybody is calling you, emailing you, asking you to advertise with their service.  Already Set Up can help you understand which products have value and which products do not. Most venues charge between $5,000 and $15,000 per year.  Some are worth nothing while others will deliver $50,000 or more in new services.

Price

Our price is a reflection of your ambition to acquire new clients. An agressive approach costs more and a passive approach costs less.  Our fees are usually less than half of the competition and in most cases, our fees are a very small portion of your total marketing budget. The key to our success (yours and ours) is making sure that your money is spent in the most cost effective way possible.

In 2010, businesses invested nearly $30 billion into Internet advertising with Google[1].   Google controls about two thirds of the market[2], putting the total market for Internet advertising at around $40 billion annually. Why have companies shifted so much of the advertising dollars from print to Internet advertising?  Because Internet advertising makes money.

Marketing your business online is all about exposure. You want to get the highest quality exposure at the lowest price.  There are many ways to get exposure online.  The two most popular ways to gain exposure are via paid-for inclusion and earned inclusion. Both methods are effective, but they vary substantially in their return on investment (ROI).

Google’s Anatomy

In the image below we see the search results for “santa rosa transmission shop.” The red boxes have been added to call out the paid-for advertisements and the blue boxes call out Google’s earned (not paid-for) organic search results.

PPC Advertising

The most popular form of paid-for Internet advertising is Pay Per Click (PPC, shown above in red).  PPC advertisements are brief text ads shown when the “keyword” the advertiser bids on is typed into the search box. The PPC advertiser pays their bid price to Google (or another venue of their choosing) when somebody clicks on their advertisement.  Advertisers carefully select and aggressively bid on the keywords they feel their customers will use when looking for their product or service.  Because many advertisers compete for the same keywords, many PPC ads are shown per page.  Advertisements with a higher bid price appear higher on the page followed down the page by advertisements with a lower bid. Bids are conducted in a continuous auction format which results in market pricing for each of the ad positions.

PPC advertising is uniquely immediate, absolutely controllable and quantifiably measureable but prices can be expensive and management can be very time consuming.  For many small businesses, keyword selection, budget management and campaign optimization can make PPC a burden.  Third parties offer PPC management services and commonly take a fee for their work and charge a percentage of the budget for placement.  It is not uncommon for competitors to click on each other’s ads to cost them money[3] and when advertisements are clicked accidentally the advertiser is still charged their bid price.  Above all else when considering PPC, the advertiser should be aware that about than 75% of all Internet users are simply reluctant to click an advertisement[4].  Nonetheless, PPC is an effective means of Internet marketing, enabling the advertiser to reach their target market online.

Search Engine Optimization

Another form or Internet marketing is search engine optimization (SEO).  SEO is focused on making a website rank higher in the organic section of Google (within the blue box).  This is particularly desirable because more than 75% of all clicks are contained within the organic section[5].  SEO is much less immediate and controllable than PPC, but it has the ability to deliver much more high quality traffic and can cost much less, especially long term.  Because the search engines protect their algorithms that determine website ranking, SEO is based on reverse engineering and best practices.  There are literally hundreds of ranking signals[6] Google uses as part of its algorithm.  Shown below is an example of our reverse engineering efforts. Rank is along the left column and signals are along the top. Coloring corresponds to difficulty of reproduction.  How does your website compare?

Comparing PPC and SEO

In order to make an informed decision about which Internet marketing is appropriate for your business it is important to understand the cost and benefits of both PPC and SEO. PPC is immediate and controllable but typically expensive and delivers less traffic.  SEO is generally less expensive but takes longer to yield results and delivers much more traffic.  When your PPC budget is exhausted, your advertisements no longer show.  When you stop funding SEO activity, your ranking can degrade over time.  With regard to traffic, the tables below shows the expected click rates depending on your position in the paid-for (PPC) or organic (ORG) sections. Where is your website ranked?

Scenario

Your company has a budget of $1,000 per month to spend on Internet marketing.  There are 2,000 searches for your keyword each month at the top bid price is $4.00 per click.  With PPC (assuming you were the top bidder and managed the campaign yourself) you could expect to receive about 160 clicks costing you $640.  With SEO (assuming you were in the top position) you could expect to see an additional 680 clicks (840 total).  You could be as low as the third position to gain the same number of clicks as PPC.

Closing Thoughts

In the scenario, if your business was the PPC highest bidder, you wouldn’t be able to spend your whole budget, risking a decline in business.  SEO generates far more traffic and it carries a lasting value. If immediacy is required PPC is your only option and supplemental SEO services are recommended.

If your website is anywhere beyond the first page of Google it will essentially receive no traffic and SEO would be a good investment. Like anything else that is designed to provide long term value, regular SEO is recommended to maintain your investment.

Carefully weigh your Internet marketing options to get the best return on investment.  Consider the cost of the services, cost of not doing anything, and the value each new customer will bring. Consider your timeline, paying special attention to immediacy and long term value.

[1] http://investor.google.com/financial/tables.html

[2] http://www.comscore.com/Press_Events/Press_Releases/2011/2/comScore_Releases_January_2011_U.S._Search_Engine_Rankings

[3] http://en.wikipedia.org/wiki/Click_fraud
[4] http://www.businessweek.com/magazine/content/07_46/b4058053.htm

[5] http://books.google.com/books?id=5JE-8SlrLG4C&pg=PA125 , http://www.enquiroresearch.com/images/eyetracking2-sample.pdf

[6] http://www.google.com/corporate/tech.html

The housing bubble has permanently changed the way people do business. Perspective customers are going to shop you and your competition extensively.  Margins are tighter than ever and the best way for you to showcase your business’s strengths and accomplishments is on your website.  Whether you are looking for new leads or need help closing the deal, a strong Internet presence showcasing your portfolio of projects and clients will help immensely. Businesses that struggle to adapt to this paradigm change will find themselves forgotten.  Let Already Set Up help you put your best foot forward and make sense of the vast opportunity the Internet holds. Already Set Up was built from the ground up to be a cost effective Internet marketing solution for your small business.

Less Confusion, More Results

The website design team at Already Set Up will help you find a look the complements your business. Our artists can help with color selection and aesthetics to ensure your website appeals to your target market.  Don’t worry about the technology, we’ve got you covered.  Our programmers will ensure rock solid security and our expert Internet marketing team will get your site to show up in all the right places? Facebook? Twitter? Flickr? We will help you make sense of it all and focus resources on the proper marketing channels.

Already Have a Website?

If you already love your website or think it needs a minor facelift, we can help. Thousands of dollars were already spent, but is it producing like it is supposed to? To make your website a success it needs to appear in all the right places. Already Set Up will help attract more visitors to your website so you can reap the rewards from what is already built. This approach is the essence of Internet marketing and is the reason our clients are so successful.

Commercial Construction Website Design

Do you see something you like? Is there something else you have in mind? Contact a member of our expert Internet marketing team to find out how you can gain an edge online.

If your website is not found at the top Google, perspective clients will find your competition first.  Other attorneys have invested their marketing dollars into Internet marketing and this allows them to gain marketshare from your practices. They have a nicer website that outranks yours and this leads directly to getting more NEW clients.

Old Tricks = Bad Outcome

Are you considering paying one of the legal website providers like Lexis or Findlaw to build your website and promote it? Your competition has already done the same. If two of you in the local market are competing for the same clients, how do the providers decide who gets the #1 spot?  The answer is simple: they play you against your competition, profiteering all the way to the bank.  It’s time to tilt the scales in your favor and fight the battle from a different angle.  Already Set Up has a proven track record of beating the competition to the top spot. We have designed, deployed and fine tuned websites to understand what works and what doesn’t.  We work to promote your website, to give it prominence and make it show up ahead of your competition. After all, to make your beautiful website payoff, it needs to generate business.

Already Have a Website?

Quite often we find that attorneys come to us and are happy with the look and feel of their website. Thousands of dollars were already spent but where is the Return on Investment (ROI)? To make your website a success it needs to appear in all the right places. Already Set Up will help attract more visitors to your website so you can gain NEW clients. This approach is the essence of Internet marketing and is the reason our clients are so successful.

Attorney Website Design Sample

Are you ready to take your competition back to school? Contact a member of our expert Internet marketing team to find out how you can gain an edge online.

The traditional model in dental marketing called for slick brochures, handouts and mailers. These products feel nice in the hand, but unfortunately, print is expensive and that is not where the NEW patients are at.  If your dental practice is interested in acquiring NEW patients, a comprehensive Internet marketing strategy is the single most important investment you can make.  The old-guard dental marketing firms that are known for their printed brochures are struggling to adapt to the Internet.  While they may dabble in Internet marketing, their results can be less than stellar and their high prices remain unchanged. Already Set Up was built from the ground up to be a cost effective Internet marketing solution for your small business.

Experience Winning

The website design team at Already Set Up has completed dozens of designs for dental offices throughout the country. We have designed, deployed and fine tuned websites to understand what works and what doesn’t.  But our service does not stop with the website. We work to promote your website, to give it prominence and make it show up ahead of your competition. After all, to make your beautiful website payoff, it needs to generate business.

Already Have a Website?

Quite often we find that dentists come to us and are happy with the look and feel of their website.  Thousands of dollars were already spent but where is the Return on Investment (ROI)?  To make your website a success it needs to show up in all the right places.  Already Set Up will help attract more visitors to your website so you can gain NEW patients. This approach is the essence of Internet marketing and is the reason our clients are so successful.

Dental Website Design Samples

Do you see something you like? Is there something else you have in mind? Contact a member of our expert Internet marketing team to find out how you can gain an edge online.

About You:

You are an establish salesperson with experience selling print, radio or video advertising.  For example, you work for or partner with a yellow page company, Valpak, a radio or TV station. You are a positive person, passionate about your work and creating successful customers. Your clients speak highly of you and have enjoyed the business relationship you have established. Mediocre performance doesn’t cut it for you and isn’t enough for what you provide to your customers. You have basic skills in sales, computer use but most importantly you enjoy helping small businesses and making a difference.

Background:

You are “a local” and have a very good understanding of the local small business community. You are vested in the success of your town and have a desire to see it grow and flourish. You might be a consultant or small business owner providing print, radio or video advertising services to other local small businesses in the community. You are interested in excellence in the companies you partner with that will allow you to continue to add value to your hard won customer base.

Compensation:

TBD

About Already Set Up

Already Set Up is an Internet Marketing Company focused on helping small businesses compete with the big ones. Our solutions are easy to understand and easier to sell. We’re not the typical Internet marketing company that sells a website and sends you a bill.  We are a teammate and a partner with an active interest in ongoing success. Our business is fundamentally based on a win-win strategy and our customers love it!  We take pride in hard work and consistently deliver outstanding customer service.