Custom eCommerce Website for Nexternal
Adonis contacted us and was looking for a “different” way to present products on his homepage. He wanted something that simply showcased more… More products, more categories and above all, more pictures. As much as we like to think that people read what we write, very few visitors actually do. In a quest for efficiency perhaps, visitors focus their attention on images because they convey more information in less time. After careful consideration and a few back-and-forths, a design was settled upon that focused primarily on showing products images with very little text.
The homepage was going to be a grid of images. But to keep it interesting for the eyes, we broke up the columns by using images of 3 different sizes. This kept the design from looking like a boring and it allowed for certain images to have more weight. To further break up the grid, each of the product tiles uses a different font face, weight, color and size. Some images have borders and some do not. It really keeps the eye in motion, allowing the user to scan rapidly for what they want. When a product is found a simple mouse-over produces an opaque overlay deemphasizing the image and revealing a few words about the product.
Image how interesting design affects the bounce rate. Go a step further and imagine what is does for the click-thru rate!
To keep all products within range of a single click we included a persistent (fixed) header with deep navigation into the product catalog. And finally, the whole website was custom built on WordPress, allowing Adonis to modify his site without a degree in HTML, CSS, jQuery and PHP. We LOVE this site for its creativity and fantastic functionality. All clients should be this fun to work with – and all projects should be this rewarding to complete.
“It was a pleasure setting up the landing page to my website with Already Set Up. Word Press is one of the best and easiest website solutions on the Internet today. The high quality of the landing page was instantly recognized by my customers and associates. One of the best features is the ability to make many modifications on your own, instantly and without programming cost or programming experience. Adding pages and changing text is very simple. I love my new landing page and I am happy I chose Already Set Up.”
If you find yourself in need of any ski resort memorabilia including key chains, magnets, flasks, plush dolls or any other ski resort themed products, visit Adonis’ store at http://www.skiresortgifts.com.
To find out more about how our website designers and WordPress coders can help you deliver a compelling user experience, contact us today.